The rise of the information revolution via the internet has given consumers (in our case dental patients) instant access to more information and resources than ever before to assist in their healthcare decision making, and this directly affects your dental practice marketing.
Looking for healthcare information is one of the most popular uses of the internet among desirable prospective patients. But this information has something of a downside for dental practices. This improved access to information means that, on one hand, patients are ever-more informed about their specific needs – which can be helpful when presenting treatment options. However, on the other hand, patients can be mis-informed, and they are more discerning and demanding of quality care and value. Add in the fact that competition among dental practices appears to be at an all time high, you have a perfect storm of value-conscious, informed, and fickle patients. Disappoint them once, and they will quickly turn to the next practice on their list.
So, what does this mean for you and your dental practice marketing efforts?
First – before even beginning any kind of marketing, you must understand yourself and what unique qualities set you apart from the competition. Next is that you need to understand patient behavior and how patients go about finding a dentist in today’s crowded marketplace.
Watch a segment of All-Star’s recent Study Club where Larry Guzzardo, 25 year dental consultant and All-Star’s head instructor, talks about the changing marketplace and consumer/patient behavior.
All-Star Dental Academy students can click here to watch the entire replay (student login required).
If you are not an All-Star Dental Academy student and would like to view a replay of this webinar and hundreds of others and access the #1 online dental practice management training system, click here to sign up: https://www.allstardentalacademy.com/sign-up/.