All-Star Dental Academy Lead Mastery Coach Eric Vickery is joined by Nick Fotache of RevUp Dental Marketing. They discuss the basics of dental marketing as well as how to get a good return on your Investment (ROI).
- Why do most dentists not get a great return-on-investment with their marketing?
- What are the biggest issues dentists face with regard to marketing?
- What marketing data is important to track? And how do you track?
- What marketing have you found works the best for most dentists?
- Is SEO worth spending money on?
- What do you think you should get for every marketing dollar you spend?
- How can RevUp help those listening?
Click below to watch on Youtube or at the bottom of the post to listen to the podcast.
About Nick Fotache:
Nick is the founder of RevUp Dental, a marketing and software development company that works only with dentists to track their practice performance and drive more new patients. Originally starting out in IT, Nick helped many dental offices with technical support, only to discover that when it came to marketing many dentists were not getting a good return-on-investment with the companies they were working with. Money was being splashed around on all kinds of random strategies and activities without any accountability or measurement of results. Nick and his team designed a better system for how dental practices can organize their marketing and their clients typically see between a 40-60% increase in patient flow in a year while often spending less marketing dollars.
About Coach Eric Vickery:
Eric holds a degree in business administration and brings a strong business and systems approach to his consulting. His initiation into the field of dentistry was in the area of office management. He managed dental practices for over ten years and has been consulting over 250 offices nationwide since 2001.
There are two main delivery systems that he utilizes, that of monthly coaching as well as virtual or on-site seminars. Through his coaching, Eric has helped improve offices with his practice monitoring systems. He is an expert on case acceptance, verbal skills and the DISC personality profile. He has a passion for stopping cancellations, handling patient objections and asking patients for referrals/reviews. Further, he has vast expertise in financial arrangements, third party financing and eliminating dependence on insurance.
Download our FREE eBook – Dental Practice Excellence – 3 Steps to an All-Star Practice. We explore how minor changes in your approach to training in phone skills and scheduling, along with the positive impact training has on your employees, will help you take your practice productivity to pre-pandemic levels and beyond.