Elevating Excellence in Your Dental Practice

All-Star Dental Academy President of Coaching Eric Vickery is joined by Dr. Rick Simcock.

Eric and Dr. Simcock look at strategies for raising the level of excellence in your practice.


About Dr. Rick Simcock:

Dr. Simcock was raised in Walla Walla, Washington and graduated college from Walla Walla College, Washington in 1993. Following college, he received his DDS degree from Loma Linda University in Southern California in 1997.  Upon graduation, he was accepted for a two-year post-graduate residency in Endodontics at Albert Einstein Medical Center in Philadelphia, PA. Dr. Simcock completed his residency in 1999 and received his certificate in Endodontics. In August of 1999, Dr. Simcock and his family moved to Skagit County to open his practice in Endodontics. In 2016, Dr Simcock opened another practice in Bellingham, WA. In 2020, Rick started an Endodontic coaching program called, Endo2Endo which focuses on clinical efficiency and scheduling to maximize productivity. 

Dr. Simcock has a wonderful wife, Hannah, and two children, Ethan and Lindsey. They enjoy many activities that are readily available in the Pacific Northwest, including skiing, snowboarding, and wake surfing. Dr. Simcock’s personal interests also include music, mountain biking, running, reading, and traveling.

About Eric Vickery:

Eric holds a degree in business administration and brings a strong business and systems approach to his consulting. His initiation into the field of dentistry was in the area of office management. He managed dental practices for over ten years and has been consulting over 250 offices nationwide since 2001.

There are two main delivery systems that he utilizes, that of monthly coaching as well as virtual or on-site seminars. Through his coaching, Eric has been able to improve offices with his practice monitoring systems. He is an expert on case acceptance, verbal skills and the DISC personality profile. He has a passion for stopping cancellations, handling patient objections and asking patients for referrals/reviews. Further, he has vast expertise in financial arrangements, third party financing and eliminating dependence on insurance.




Download our FREE eBook – Dental Practice Excellence – 3 Steps to an All-Star Practice. We explore how minor changes in your approach to training on phone skills and scheduling, and the positive impact training has on your employees will help you take your practice productivity to pre-pandemic levels.


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Alex Nottingham, JD, MBA

Alex Nottingham, JD, MBA

Alex is the CEO and Founder of All-Star Dental Academy. He has authored the dental practice game-changer book “Dental Practice Excellence” and co-wrote a bestselling book with Brian Tracy. Alex has shared the stage with Michael Gerber (the author of “The E–Myth Revisited”), and lectures nationally and internationally to prestigious dental organizations. He is a former Tony Robbins top coach and consultant, having worked with companies from $1 million to $100 million. His passion is to help others create personal wealth and make a positive impact on the people around them. Alex received his Juris Doctor (JD) and Masters of Business Administration (MBA) from Florida International University.

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