All-Star Dental Academy CEO, Alex Nottingham, JD, MBA
Join The Top 1% of Practices
As you will see in a moment, an extremely small amount of dental practices are operating at peak performance. Years ago, you could get away with this, but not now.
To compete with corporate dentistry, the independent practice must find a way to stand out.
And what the independent dentist can do that the corporate giants can’t is provide a truly exceptional and personal patient experience. When you develop a relationship-based model of patient care, great things happen – for your patients, staff, and your bottom line.
Question #1: What is The Problem?
Missed Phone Call Conversions
Even marginal improvements in answering the phone can lead to massive increases in top line revenue and referrals. Imagine if your team could convert an additional patient per month… just one… you could add an additional $60,000 a year in revenue.
Broken & Changed Appointments
Broken & changed appointments are huge production killers. It is difficult enough to run a dental practice, and now you have money stolen right from your pocket. If the doctor has one broken appointment per week and doctors time is $500 an hour, and hygiene has two broken appointments a week and they are $100 an hour each… That’s $600 times 50 weeks, which is $30,000.
Turnover & Staff Inconsistency
A Bent Erickson & Associates and Graddsaff.org study showed that turnover costs will typically be one to three times the annual salary of the employee. So your $30K salaried employee will cost you at least $30K to replace.
And these are just $120,000 of obvious problems… we have not even addressed the hidden issues!
The Numbers Don’t Lie
We did a study with The American Academy of Cosmetic Dentistry (AACD) and The Digital Dentist and asked the question, “How often do you (dentist) train on practice management skills?” The result was suprising!
Dentists That DON’T Train!
Good Enough Won’t Cut It
Many years ago, you could just be a good clinician to succeed. This alone will not cut it!
- Dentistry is becoming much more competitive.
- Marketing is not working the way it used to.
- Patients have less money because wages have not kept up with inflation.
- Insurance companies are posting record profits, which is not good for you.
Corporate dentistry is growing exponentially, yet… 97% of dentists train less than once a year!
Question #2: What Can You Do About It?
Three Typical Options For Training
Go to a Seminar
And what typically happens after you come back from a seminar? Nothing!
Hire a Consultant
Consulting is great! But, what happens when the consultant leaves? How do you generate consistent training or what happens when you get a new staff member?
Do It Yourself (Hard Way)
Stepping over dollars to get a penny by training yourself or not training is a fools errand. Be a CEO and invest in training, so you can go back to producing $500 per hour!
Excuses: Why I Don’t Train
We’re Too Busy To Train
One reason most practices are “too busy” is because they are not engaging with patients properly. They don’t establish the VALUE of an appointment, so end up scrambling to fill holes from cancellations. If you had confidence in your schedule, it would be fairly easy to dedicate a small amount of time to train on a regular basis.
My Staff Is Resistant
One of the more insidious barriers to training is that occasionally the staff refuses to admit that there are things to learn. The solution to this problem is YOU. As the business owner, you are the leader and must establish a vision for how you want your practice to run, and how to reach your goals.
Lack of Quality Training
We recently polled dentists across the country, and found that one of the main reasons dental practices don’t train is that dentists don’t think there are quality training programs.
AND NOW… there is an answer.
Join The Top 1% And Start Training Today with All-Star Dental Academy
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