It can be tiring relying only on insurance patients or price sensitive shoppers. Fee for service patients tend to be more profitable but very discriminating and demanding. In this study club, we explored how to get more fee-for-service patients. Heather Nottingham...
Romancing the Phone ™
Before becoming hailed as the “million dollar customer service genius” by dental industry insiders, I got my humble beginnings as a retail sales specialist, working for various large volume luxury companies like Bloomindale’s, Express, Kate Spade and others. My first...
50 Shades of GREAT: The Keys to Unlocking Your Phone Success
I am sure many of you have heard of the recent film, “50 Shades of Grey” (unless you have been living under a rock). You may be less familiar with our sexy and simple system for taking new patient calls in your dental office: The Great Call Process®. Here’s a peek at...
The 3 Dental Phone Skill Mistakes that are Costing You a Fortune
Whenever I listen to my New Patient Secret Shopper calls to dental offices there are always 3 very easy phone skill mistakes that happen time-and-time again. They are so basic and they may not seem like a big deal, yet the amount of money and new potential patients...