All-Star Dental Academy Lead Mastery Coach Eric Vickery is joined by guest Dr. Ted Morgan.
Eric and Dr. Morgan talked about dental membership plans. Dr. Morgan was an early adopter of this concept and has used it successfully to grow his fee-for-service practice. After implementing his plan, he realized that memberships aren’t just a way to give discounts to a few patients without dental insurance, they can actually transform a dental practice when used to their full potential. Dr. Morgan discusses how the membership concept, while simple, is fraught with potential pitfalls, and that It’s critical to get it right before you launch.
Topics included:
- How do you get started with a membership plan?
- Annual vs monthly plans
- Why do you recommend plans membership plans for EVERY dental practice?
- Pitfalls to avoid?
About Dr. Ted Morgan:
Dr. Morgan graduated from the Univ. of Illinois College of Dentistry in 1971 and has been practicing in Maine since Sept of that same year. He’s grown that practice over the years to a three-doctor comprehensive care practice that focuses on esthetic, sedation and implant dentistry. He is currently serving on the Maine academy of general dentistry executive board and he is also the founding partner and president of DenVantage. He’s received many awards for his dedication to the field of dentistry over the years and has developed dozens of presentations on how to successfully manage a dental practice throughout his career. He’s published numerous articles in the Dental Success Letter & Dental Economics, including my personal favorite “Case Acceptance Begins and Ends with Trust” published in April of 2006.
About Coach Eric Vickery:
Eric holds a degree in business administration and brings a strong business and systems approach to his consulting. His initiation into the field of dentistry was in the area of office management. He managed dental practices for over ten years and has been consulting over 250 offices nationwide since 2001.
There are two main delivery systems that he utilizes, that of monthly coaching as well as virtual or on-site seminars. Through his coaching, Eric has been able to improve offices with his practice monitoring systems. He is an expert on case acceptance, verbal skills and the DISC personality profile. He has a passion for stopping cancellations, handling patient objections and asking patients for referrals/reviews. Further, he has vast expertise in financial arrangements, third party financing and eliminating dependence on insurance.
