Pay Per Click (PPC) is either loved or hated in the Internet Marketing arena. Most dentists that do not know what they are doing will come to hate PPC.
For those who do not know what PPC is, it is a method of paying search engines money to have them send you traffic for certain keywords (right side of Google search). It sounds straight forward. But, the problem is that you are guessing what that viewer wants and needs, and you are often 99.9% wrong. This is why you lose money.
I’m going to show you a few ways to lose money in PPC:
- Send all the PPC traffic to your current website that is not a Killer-Dental Website
- Make the site and your campaign very broad. Buy keywords for implants, veneers, whitening, exams, etc.
- Don’t track or measure anything.
- Don’t get a phone number with call recording
If you follow the aforementioned steps, I guarantee you will lose money in PPC!
I myself have hated PPC because many of my clients have lost money using it, until I was forced to create a system that exploits the strengths of PPC. Once mastered, we created a highly exclusive, done-for-you system that has been generating over 5-10 times the money spent for our clients, and closing out their competition. To learn more about this system and whether it is available in your market, contact us.