Category: Marketing

Stop Selling Yourself And Your Dental Practice

Stop Selling Yourself And Your Dental Practice

You may be wondering, “Isn’t the whole point of marketing is to sell yourself and your practice?” Well, yes. “Then, why are you listing this as a blunder?” Simple. Nobody cares about you and your practice. Who are people really interested in? That’s right… THEMSELVES....

How to Lose Money In Dental PPC Marketing

How to Lose Money In Dental PPC Marketing

Pay Per Click (PPC) is either loved or hated in the Internet Marketing arena. Most dentists that do not know what they are doing will come to hate PPC. For those who do not know what PPC is, it is a method of paying search engines money to have them send you traffic...

How To Create A Free Dental Guide

How To Create A Free Dental Guide

We have found that the most powerful form of education-based marketing is to develop a free book or guide about an area of dentistry and distribute the materials to as many people as possible. Building a free book is an art and a science. You have to make the book...

A Quick Primer On Internet Marketing

A Quick Primer On Internet Marketing

Internet Marketing is huge in the field of dentistry! Period. Exclamation point! In order to stand out of the marketing clutter, you have to innovate and not do what everyone else does. I discuss this great length in my free e-Book, All-Star Dental...

Social Media: Real or a Fad?

Social Media: Real or a Fad?

Social media is the new craze, so is it for real, or is it a fad? Check out PODCAST: Social Media for Dentists. It is "media designed to be disseminated through social interaction, using highly accessible and scalable publishing techniques."  Wikipedia. It is broad....

The Power of Online Press Releases

The Power of Online Press Releases

The Internet has become a major forum where customers can search for businesses that fit their interest. In order for a customer to find a business, that business must have a sufficient web exposure.  This is accomplished principally through a company's...

Electronic Press Kit (EPK)

Evolution of Media Today's customer is becoming more sophisticated and requires additional input to make a decision. Company's must continually evolve to make an impression. Five years ago, just having a website was an...

Limited Time: FREE eBook

"The five-star reviews are rolling in and the phones are ringing off the hook!" - Dr. Jennifer Wayer

1. Get QUALITY patients without selling

2. Banish broken appointments

3. Reduce turnover by 25%

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