"The secret of business, especially these days, is to focus relentlessly on your unfair advantage - the thing you do that others don't." -- John Rollwagen, executive This "unfair advantage" is another term for "competitive advantage." A competitive advantage is...
The Rainmaker was heralded by American Indians as having magical powers to bring the rain to nourish the crops in order to feed the people. If there was no rain, the people would weaken, die, or move elsewhere. In the business or legal context, a rainmaker is...
The Fortress of Solitude is where Superman learned about all the knowledge of Krypton (his highly advanced home planet that was destroyed when its sun exploded). In addition to Superman's quickening as a young adult, Superman would visit the Fortress of Solitude from...
According to Dr. Maxwell Maltz, "it is no exaggeration to say that every human being is hypnotized to some extent, either by ideas ... uncritically accepted from others, or ideas ... repeated [and accepted as] true." Psycho-Cybernetics Dr. Maltz was a plastic surgeon...
If you do not have or plan to have a website, you are way behind the eightball! That said, just having a website is no longer enough. Internet Marketing will become the number #1 marketing method with 10-20 years. For many, it has already become so. One of our...
The Internet has become a major forum where customers can search for businesses that fit their interest. In order for a customer to find a business, that business must have a sufficient web exposure. This is accomplished principally through a company's...
Probably the single most cluttered thing we have now is our email box. The amount of mail that can accumulate in our Inbox can easily accumulated to over 1,000 and that does not include spam! The physical clutter is just part of it. Trying to find a particular email...
Executive Coach and Business Consultant, Alex Nottingham, Hits Amazon Best-Seller List With New Book, “Counter-Attack” Alex Nottingham, business consultant and author, recently hit Amazon.com’s Best-Seller List with the new book, “Counter Attack,” climbing to #2 in...
Evolution of Media Today's customer is becoming more sophisticated and requires additional input to make a decision. Company's must continually evolve to make an impression. Five years ago, just having a website was an...
There are countless reasons to retain a consultant. Here are the top 7: 1. Objectivity. Often, employers and employees get bogged down in the day-to-day operations of their business. Emotions and power struggles naturally occur, which lead to biased decision-making...
It is fairly obvious that some marketing activities produce more than others. Some of your staff or sales members produce much more than others. Don't you wish you could emulate certain activities or people? Well, you can! It takes four steps: (1)...
"The five-star reviews are rolling in and the phones are ringing off the hook!" - Dr. Jennifer Wayer
1. Get QUALITY patients without selling
2. Banish broken appointments
3. Reduce turnover by 25%
