Dental Marketing

Helping potential new patients learn about your practice is the fundamental goal of marketing. Dental marketing typically nets you zero new patients. But there are strategies to follow that will help you get the most out of your marketing budget AND bring in the right kind of patients for your practice.

How To Create A Free Dental Guide

How To Create A Free Dental Guide

We have found that the most powerful form of education-based marketing is to develop a free book or guide about an area of dentistry and distribute the materials to as many people as possible. Building a free book is an art and a science. You have to make the book...

A Quick Primer On Internet Marketing

A Quick Primer On Internet Marketing

Internet Marketing is huge in the field of dentistry! Period. Exclamation point! In order to stand out of the marketing clutter, you have to innovate and not do what everyone else does. I discuss this great length in my free e-Book, All-Star Dental Marketing. The...

Social Media: Real or a Fad?

Social Media: Real or a Fad?

Social media is the new craze, so is it for real or is it a fad? It is "media designed to be disseminated through social interaction, using highly accessible and scalable publishing techniques."  Wikipedia. It is broad.  It includes blogs, microblogging, social...

The Power of Online Press Releases

The Power of Online Press Releases

The Internet has become a major forum where customers can search for businesses that fit their interest. In order for a customer to find a business, that business must have a sufficient web exposure.  This is accomplished principally through a company's website. ...

Electronic Press Kit (EPK)

Evolution of Media Today's customer is becoming more sophisticated and requires additional input to make a decision. Company's must continually evolve to make an impression. Five years ago, just having a website was an...