Dental Training Blog
A Quick Primer on Hiring Dental All-Stars
High performing dental staff members can be the difference between getting by and being successful. But underperforming, disinterested, or unhappy staff members can mean bankruptcy. One practice we provided consultation services to faced a lawsuit from an unhappy...
How to Lose Money In Dental PPC Marketing
Pay Per Click (PPC) is either loved or hated in the Internet Marketing arena. Most dentists that do not know what they are doing will come to hate PPC. For those who do not know what PPC is, it is a method of paying search engines money to have them send you traffic...
The 3 Dental Phone Skill Mistakes that are Costing You a Fortune
Whenever I listen to my New Patient Secret Shopper calls to dental offices there are always 3 very easy phone skill mistakes that happen time-and-time again. They are so basic and they may not seem like a big deal, yet the amount of money and new potential patients...
How To Create A Free Dental Guide
We have found that the most powerful form of education-based marketing is to develop a free book or guide about an area of dentistry and distribute the materials to as many people as possible. Building a free book is an art and a science. You have to make the book...
The Secret To Firing Dental Patients
Did you say fire dental patients? Um, yes, I did. I thought you are a dental marketing & business coach. Don’t you mean fire employees, not patients? No. I mean fire dental patients. Here is the deal. You will see that 20% of your patients make you 80% of your...
How To Do A Dental Gap Analysis
A dental gap analysis is a part of dental goal setting where you look at your practice and personal life and see where there are shortcomings or “gaps.” The first questions you want to consider is: what are the biggest constraints facing your business? This could be...
A Quick Primer on Dental Goal Setting
Goal setting is the master skill in dental management. Goal setting forces you to develop long-term perspective, which is the ability to see how all your efforts and interactions affect you and your practice several years down the road. The first key in dental goal...
Business Email Etiquette
Business email etiquette is essential in today's fast paced computer age. A great deal of communication, whether it be between an employee and a client, or employee-to-employee, is done via email. It is an effective way to have a conversation without having to take...
A Quick Primer On Internet Marketing
Internet Marketing is huge in the field of dentistry! Period. Exclamation point! In order to stand out of the marketing clutter, you have to innovate and not do what everyone else does. I discuss this great length in my free e-Book, All-Star Dental...
Social Media: Real or a Fad?
Social media is the new craze, so is it for real, or is it a fad? Check out PODCAST: Social Media for Dentists. It is "media designed to be disseminated through social interaction, using highly accessible and scalable publishing techniques." Wikipedia. It is broad....
Six Steps To Creating That Winning Feeling
Think back to a moment when you exceeded your expectations. Was it a game winning hit, an A on a test, an unexpected relationship, a raise or job promotion, or any accomplishment in life you value? How did it feel? I'm sure it felt great! This is what we call that...
The Last Lecture: Dr. Randy Pausch
This is a phenomenal lecture by Dr. Randy Pausch, a Carnegie-Mellon University professor who gave his Last Lecture with only a couple of months to live. Here is the short version on the Oprah Show: Here is the link to the...
